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Like luxury-class explorers, the geographic experts travel streets and roadways in a tech-laden SUV equipped with a satellite tracking computer system, electronic clipboard and roof electronic cameras. "Our customers are desiring increasingly more info," said Mc, Neil, who has driven numerous countless miles in a decade at Navteq. "We're expanding all the time."  The Latest Info Found Here  of a race with Dutch competitor Tele Atlas NV to not only chart the world more precisely but integrate the maps with other pertinent information.

and other business, and Web map websites like AOL's Mapquest, Google Inc.'s Google Maps and Yahoo Inc.'s Yahoo Maps. Navteq is the Rand Mc, Nally of the 21st century, according to Colorado-based map market consultant Henry Poirot. And the rapid development may be simply starting. Thanks to international positioning systems and recent technology developments, Navteq is fine-tuning methods to let customers use a phone or other handheld gadget to track their canines, discover where to jog in another city, learn the number of calories they will burn doing it, learn where the closest 24-hour gas stations are and see current traffic and weather conditions.

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"There's a great deal of competitors going on," stated Thilo Koslowski, an analyst for Gartner Inc. "Both business are attempting to reveal that their data is better, by being innovative in collecting more in-depth information." The mapping battle warmed up today with the announcement that Tele Atlas accepted a $2.

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While that need to make the combined European company a more powerful opponent, Navteq's stock also soared. Experts stated Tom, Tom's competitors such as Garmin may now go to the Chicago-based business for their maps instead of buy from a rival. Navteq would like to enhance its existing share, which already consists of many of the Web mapping market and a split of the portable device market with Tele Atlas.

The biggest threat dealing with the 2 rivals in the future may be user-generated map material _ a mapping equivalent of You, Tube, as it were. Google also could be a competitor. The Web search leader is deep into research, advancement and even acquisitions connected to its mapping services, which consist of Google Earth in addition to Google Maps.